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The Art of Storytelling
The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored,...
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The Cooties Heuristic
When I first moved to California, I had the choice of renting a 700 square foot apartment for $650 per month and an 850 square foot apartment for $550 per month. Both were in the same building. The...
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Why Gas Stations Are So Close To Each Other
Have you ever noticed that you rarely see a gas station by itself? Instead multiple gas stations seem to be clustered close to each other. Wouldn’t it be better if they were more spread out? Presh...
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Tips for Influencing the Size of Tips
I’ve never worked in the food service industry but I’m fascinated by the psychology of tipping. In the U.S. tipping is voluntary but expected; partly due to social convention and partly because food...
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What Chinese Consumers Want
Next week I’ll be in China for our second annual customer meeting. One of the things that makes this event special is we didn’t try to export the US version to China but rather built an event ground up...
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The Myth Of Fair Value
To prepare for the upcoming holiday shopping season, I’m reading ‘Priceless: The Myth of Fair Value (and How to Take Advantage of It)‘ by William Poundstone. Poundstone references a wide variety of...
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Imitation as a source of innovation
What was the first fast food company? What was the first credit card company? If you’re like most people, you probably didn’t know the answers are White Castle and Diners’ Club. While both companies...
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Positive Persuasion through Peer Pressure
What would get people to reuse their towels in hotel rooms? The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they...
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But Wait… There’s More!
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read...
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Deceiving Without Lying
“It’s true I deceived you but I wasn’t lying.” The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A little bit of research...
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